Our Company was founded by my Grandfather, Harry H. Long In 1917. Pictured here with my Grandma Alice Long. My Grandfather passed away in 1948 and the Company was run by my Grandma until 1990.

When Grandpa left home he was given a horse and wagon. Soon after he started his baggage transfer service he was able to get a truck. Because of his age he had to put everything in his dad's name (Richard) R. Long.

Soon his fleet grew to 3 trucks. At the time a stake truck was the only type available.

If there was a need to haul something, Grandpa was able to help.

The first tractor used was a 1933 General Motors Truck. He was at that time an agent for United Van Service Inc, known today as United Van Lines. The trailer dolly legs in those days didn’t crank up and down like they do today. You had to pull them out with the tractor when dropping.

The Oneida Truck used in the early days was locally built in Green Bay, Wisconsin. John R. Long Sr. played an active roll from 1990 – 1999 as 2nd generation owner and President.

The trailer started to get longer as people moved longer distances. As the fleet started to grow they began to number the equipment. This was B-101.

Grandpa was also an agent for Allied Van Lines for a short time. The picture also shows one of grandpa’s first sleeper trucks.

Grandpa even had a drop deck trailer for special use moves. Here he is moving a Steam Shovel.

In the early 1930’s Grandpa was already hauling things that were getting transferred to rail service.

This is a very early version of a detachable beaver tail trailer used mostly for oversize loads such as construction equipment.

Open top trucks were part of his fleet in the early years. Mostly for loads loaded with cranes or oversized loads.

Even in the early days of moving we were part of International moves. Notice on the trailer is says World Wide Moving.

As the long distance moves became a larger part of the operation, Grandpa became an agent for North American Van Lines. We remained an agent until we discontinued the moving service from our business in the 1970’s.

In conjunction to moving there was a need for storage. Here is one of the early warehouses. Since it was mostly household items, fire proof warehousing was critical.

As an agent for North American Van Lines, Grandma attended many conventions. Here she is pictured with her sons. From left to right John, Jerry, Keith, and Donald. There were 8 kids in the family and not all were part of the business.

At the time there were more RR ramps open in Wisconsin that we serviced. Used tractors were adequate for our needs at the time.

This was the final stages of taking our old tractors out of service as the last new tractors were delivered to take there place.

This was a defining moment in time when we made the commitment to move from used tractors to all new equipment. Here our fleet was less than 4 years old. A true sign of committing to invest in the future of our family name and family business.

John R. Long Sr. with fleet in 1998 after receiving the last new tractor needed to replace the older equipment.

We moved into our present facility in 2001. Between 1993 and 1999 we focused more and more on Intermodal. As the demand for more Intermodal services grew, we eliminated other parts of our operation. Today we focus on our International Intermodal Customers and their needs.

In 2010, two sons of Harry H. Long - on left Donald (82) and on the right Jerry (79) - looking at old photos.

Donald & Jerry looking at a picture of their dad and his first truck.